Image: Google Loon Balloon
"We will begin exploring 'Air Masts'," EE CEO Olaf Swantee wrote. These are "essentially aerial small cells positioned in the sky above a hard-to-reach area, using either tethered balloons or unmanned craft, bridging the UK's transmission gap.
While this would be interesting and challenging, it wouldn't be the first time. Google has been trying something similar with its 'Loon' project. In fact its partnered with the Australian operator Telstra to bring connectivity in hard to reach places.
Kind of Flying LTE small cells, fascinating! #d2 @BellLabsOpenDay #ODays13 pic.twitter.com/NFsNveoCHK
— Andre MECHALY (@A_Mecly) June 19, 2013
Another possible approach is to have small cells via drones. A prototype can be seen above in the embedded tweet. In fact one of the articles have been nicely worded "EE Plots Drones to Blanket UK for 4G"
Daily mail has a picture of the drone as well.
Back in 2012, Daily Wireless ran an article on Unmanned Aerial Vehicles (UAVs) to be used as 'Flying Cell Towers'.
The main challenge for these deployments is the backhaul. One approach is to have satellite backhaul which may be possible for balloons but may not be easy. For the drones, they would have to create a mesh network among themselves with at least one of them receiving signal from the ground.
Anyway, we will hopefully learn a lot more in the coming months and years.